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Things Most People Want to Know About Kalo Creative:

  • What's does Kalo mean?
    In Greek, Kalo means, "good" as in, "to do good." A majority of our clients are non-profits and businesses that do good in their communities, their cities, and the world.
  • Do you work with "for profit" companies too?"
    Short answer, yes we will but it all depends on our availibility and current capacity. Because we only work with a limited number of clients at a given time, we do give priority to working with non-profits and others that want to do good.
  • What is a boutique agency?
    A boutique agency is a smaller advertising agency that provides more customized services and focuses on the client’s industry and niche. Boutique agencies center their work on higher quality branding, strategic and creative projects. Because they are more familiar with a specific niche and/or marketing vertical, they can focus their resources on much more specific marketing initiatives for their clients. These types of marketing firms do not have multiple locations around the world. They do not have large payrolls, high overhead costs, or have experience working with big brands like Coca-Cola, Nike, or Toyota. But they usually work with smaller business-to-business (B2B) or direct-to-consumer (D2C) companies because they can relate to them. Although this is typically the case, larger companies can undoubtedly benefit from boutique agencies. Boutique agencies are much more focused on the client, and their customer service process is designed to service their current customers to the best of their abilities. These small agencies focus less on salespeople and closing deals. Still, they direct their attention to their existing team of experts who are always innovating newer, more creative ways of getting things done.
  • Why should I use a boutique agency?
    There are a variety of reasons why your business could utilize the services of a boutique agency. Although boutique agencies are more commonly paired with smaller firms, it is becoming much more common for larger companies to seek a boutique agency because of their creative power. Here are some of the primary reasons why a boutique agency could be the answer for you: Relationship and Personal Attention When you elect to work with a boutique agency, your experience will be much more personable overall. You will be in direct contact with the knowledge experts and specialists who are dedicated to your brand. You will have direct oversight and interactions with people who are working on the marketing campaign, but you will also have direct access to the owner or CEO of the company. Another key advantage of your relationship with a boutique agency is the overall flow of information and communication between you and the boutique agency’s small team. Questions will get delegated much more efficiently, and your answers will get addressed much more quickly. If you see ongoing improvements that need to be made, these can get updated expediently. Flexibility Because boutique agencies do not provide a one-size-fits-all focus to your business, you can work with them to get a much more personalized, unique marketing plan. Boutique agencies have the resources and methodologies to learn about the environment of your businesses inside and out. They will be much more in tune with your challenges, which will enable them to deliver a much more effective strategy. A boutique agency’s flexibility allows them to adapt to your changing needs and requirements continually. Because the boutique agency’s company is typically smaller, it will not need to navigate company policies to serve you. They can make meaningful decisions on the fly and offer you dynamic solutions throughout their relationship with you. Innovative Ideas More extensive, full-service firms will usually deploy the same strategies and methods with each of their clients. They rely on time, and if they see one marketing test work well, they will use it for every customer they take on. On the other hand, boutique agencies do not take advantage of time trials. They can easily adjust and build a customized strategy because their goal is to make your reputation. Because there is no set way to do things in a boutique marketing plan, the specialists can brainstorm new ideas for each client. Instead of referring to outdated processes and initiatives, boutique agencies will bring a fresh perspective and explore new ways to build your brand presence. Growth Boutique agencies love helping small-medium sized businesses because they are similar in a lot of ways. Both companies are trying to grow and expense, so working together will be a motivating factor for each party. Each business will have overlapping goals, which allows your relationship to be built upon commonality. Communication flow will be efficient because both companies are genuinely invested in each other. A boutique agency will usually monitor its growth based on the successes and outcomes of their clients. These agencies are not in it only for the money, but they are working with you because meaningful relationships are vital to sustainable business growth.
  • What makes Kalo different from other agencies?
    Lots of things but let's keep it real. Bobby's experience is truly unique in that he has several years of success in Corporate America with multiple Fortune 500 companies, several years of marketing, branding, social media consulting, and agency experience, combined with almost 20 years of ministry, missions, & community engagement experience. On top of that he has direct experience in graphic design, web design & development, and is a master copywriter. He also launced several businesses himself (both for profit & nonprofit), and helped launch several brands from ground zero which includes a church start. All of that packaged togther inside of a strategic mind like Bobby's and the skills & talents of the Kalo team, put Kalo in a league of its own.
  • Why the emphasis on "copy" in everything you do?"
    We lead with copy in everything we do because copy is what matters most. Compelling copy is what makes an emotional connection with whoever you are trying to reach and people give and buy based on emotion. They justify with logic, but act based on emotion. Don't get us wrong, we aren't saying that design isn't important, it is, but eye-catching design with copy that doesn't connect will flop. Most websites and marketing materials are more information driven and function like an informational brochure rather than being maximized as a vehicle to tell your story in a way that deeply connects with, and moves to action, whoever you're trying to reach. Most designers (both graphic & web) aren't experienced copywriters and most copywriters aren't ecperienced designers. Bobby is both and looks through all projects through both lenses and it makes more of a difference than most people realize.
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