FIRST IMPRESSIONS MATTER

People will likely hear about your organization from the internet, which means the first thing they’ll see from you is your website—and they’ll judge it right away.

A bad first impression can mean they’ll close out the tab, and you’ll never receive another page view from that person again. A good first impression can lure them further into your site and open the door to potentially life-changing donations, volunteers and relationships. Yes, websites really do have this power, and design can be the difference between a bounced user and a donation.

Each time you open your site, view it in the eyes of someone who’s never seen it before. If you were an outsider visiting the page for the first time, what vibes would you get? Would you feel compelled to stay on the page?